AI Search Trends, Tips, and Tactics
Practical insights on AI search optimization, content strategy, and brand reputation engineering for SaaS teams.
Built on Research, Not Guesswork
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Built on Research, Not Guesswork ⁂
By Kaleigh Moore
Keyword Ranking Vs. AI Search Citation Rate
The good news is that closing the gap between ranking well and getting cited doesn't require a full content overhaul. You just need to know exactly where you stand, which pages are closest to crossing over, and what's keeping them from getting cited.
Why Expert Interviews Are the Irreplaceable Step in AI-Optimized Content
LLMs prioritize original expert insights—but AI can't yet conduct interviews the way humans can. Here's how to prep, run, and extract gold from every SME call.
5 AI Tools I Use as a Fractional Head of Content
As a fractional head of content for enterprise SaaS clients, I'm running real content operations every week. That means tight timelines, high expectations, and no room for tools that look good in a demo but fall apart in day-to-day use.
How to Get Great Outputs from AI Writing Tools like Claude
My template walks you through every stage: how to prep your research so Claude actually has something to work with, how to build a brief that gets you a usable first draft instead of a generic one, how to pressure-test the structure before you write a single word, and how to land on a headline worth clicking.
Want to win AI search? Own your topic.
The shift from keyword-level to topic-level thinking isn't just a tactical adjustment; it's a philosophical reorientation of how you build content authority. The teams that make that shift now are the ones who'll be visible in AI search six months from now.
A journalism trick that's now an AI advantage
The inverted pyramid has been the backbone of journalism training for over 150 years.
Here's why I'm telling you this: AI models retrieve content the exact same way.
When ChatGPT, Perplexity, or Google's AI Overviews pull an answer to serve up to a user, they're scanning for the most direct, concise response to the query. They want the answer fast. Upfront. Clearly stated. Then they want supporting context layered underneath.
Why Your AI Content Sounds Like AI (+ How to Fix That)
AI tools don't magically absorb your brand's voice and personality the way a human writer would.
They need LOTS OF CONTEXT. Let’s get into what I’ve found produces the highest quality AI content.
What to Include in Your Brand Kit (So Tools Like AirOps and Claude Can Write In Your Brand Voice)
A brand voice and tone guide is a must if you’re using AI tools.
If you don't have one, creating this doc should be priority number one.
If you do have one, consider tweaking it. A brand voice and tone document for AI needs to be more explicit and example-heavy than what you'd create for human writers.
What makes content citation-worthy to AI?
The shift from SEO to GEO (Generative Engine Optimization) isn't just a technical evolution. It's a philosophical reorientation of how we think about content, authority, and what it means to be "findable" online.
GEO & Everything I’ve Learned About It So Far
Curious about what’s happening in the world of GEO and content marketing, as we all scramble to figure out how AI summaries are generated in search result? Here’s everything I’ve learned so far, plus a checklist I’ve been using to make sure the basics are covered.