This fall, my graduate course (part of the Philosophy and Ethics certificate I’m working toward at Harvard) is an exploration of Artificial Intelligence and Human Cognition.
This week’s discussion prompts were particularly interesting:
Can intuition exist without emotional and embodied experiences, and how does this affect AI’s creative potential?
Can AI ever develop genuine intuition comparable to human intuition, or is AI limited to sophisticated pattern recognition?
Does collaborating with AI enhance or diminish the value of human intuitive creativity?
This led me into an hour-long philosophical debate with Anthropic’s Claude, which I’ve shared below.
After this, I have much more uncertainty about the answers to these questions.
Read moreCurious about what’s happening in the world of GEO and content marketing, as we all scramble to figure out how AI summaries are generated in search result? Here’s everything I’ve learned so far, plus a checklist I’ve been using to make sure the basics are covered.
Read moreFrom jumbled logic to false conclusions—you need to take a hard look at your writing and get rid of the nonsense. But…how? Today is another moment I’m going to tie a piece of Philosophy into the writing process.
Read moreWriting, specifically creative writing, is a path to better understanding yourself and your lens on the world. Here’s why.
Read moreI got a rude awakening around my critical thinking and writing skills this past week during my first week of class for the graduate certificate I’m working toward. Learn from my mistake and about the dangers of trusting ChatGPT for analysis.
Read moreI thought about doing my annual year-in-review recap for today’s send, but…2024 was a LOT. So instead, I thought I’d briefly share some of the highlights from the past 12 months and talk about some things I’m looking forward to in 2025.
Read moreWhether you actively worry about your grip on the basics, suffer from imposter syndrome while doing work for your clients, or just want to make an effort to improve your skills, there are many ways to do so.
Read moreI want to encourage you to write more. Maybe even take this to the extreme and do it with pen and paper. You can still spend a few hours every evening scrolling social media (let’s be honest, we’re not going to stop) and still make space in your day for 20-30 minutes of writing. Here’s how to write more in the next 12 months.
Read moreWriting serves as a bridge between internal thoughts and external communication. It transforms our internal dialogues into something others can access and understand.
Exceptional writing, therefore, is the result of exceptional thinking. To convey ideas clearly and persuasively, writers must cultivate a methodical and logical approach to their thoughts, translating into clearer, more effective writing.
Read moreIn a world where algorithms and analytics often dictate marketing strategies, I argue that content marketers should embrace a more human-centric approach through narrative-style storytelling.
Sure, SEO plays a role in driving website traffic and visibility. But when we lean on it too heavily, it can overshadow the fundamental truth that content marketing is ultimately about connecting with people on a deeper level.
Read moreTalented writers have a gift for sifting through large swaths of information and finding an interesting kernel that would make for a great story.
Developing this skill is part of most journalists' training; it goes beyond the basic “who, what, where, when, why, how” that help them nail down the essentials of the story they’re trying to tell.
To find a great story angle, you need skills outside the realm of writing.
Read moreWhat do you do when your feedback is all over the place, unclear, too prescriptive (they're not trusting your expertise and skills), and not audience-oriented? I'll tell you what. You can have my script. You can straight up copy/paste it, tweak it, and make it your own.
Read moreHere’s what you need to know about good storytelling.
Read moreOver the years, I’ve had lots of folks ask me about how they can get their company, founder story, marketing strategy, etc., spotlighted in business publications (like the ones I write for.) So today, I’m going to share a few tips and tricks in case this is a goal you have for 2024.
Read more2023 was a doozy of a year that was filled with highs and lows. From tons of travel to attending my first NY Fashion Week, to speaking at an Ivy League university, and then to ultimately taking most of Q4 off for a short sabbatical (hello, burnout!), I feel like this year was a decade.
Welcome to my year-in-review recap.
Read moreIf you, too, wrestle with the concept of "why bother?" when it comes to writing, this is some excellent food for thought.
Read moreConsidering hiring a writing coach? Here are the questions to ask yourself before you make an investment. A writing coach can help you improve, become more accountable, and establish a writing practice, but you need to be sure it's a good fit before spending your hard-earned money.
Read moreIt's finally time for me to share what I've been working on for a very long time: The Writing Lab. This is the new home for my writing resources, templates, video trainings, and more. Here's what you'll find.
Read moreThis year I'm celebrating 10 years of freelance writing full-time...and finally giving myself permission to take a break. Here's why.
Read moreI don’t know why more content teams aren’t acting on this, but…can I tell you a secret? Journalists (trained, former, present) are wildly underutilized when it comes to content marketing efforts.
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