Every time an employee publishes original content under their own name, in their own voice, on LinkedIn, they're creating a source signal that AI can find, verify, and reference independently of your brand. That post, if it's substantive, specific, and consistent with their named area of expertise, has a 95% better chance of being cited by AI than a reshare of your company's content would. It's social media and AEO strategy.

Your SME interview isn't just you gathering quotes from third-party experts to improve the quality and trustworthiness of the content, but it’s also a source of entity signals, which are an important piece of how LLMs decide which content to cite.

B2B content monoculture is here, and it's a direct result of an entire industry running the same AEO playbook at the same time. Here’s how you can differentiate your content in a sea of samness.

The good news is that closing the gap between ranking well and getting cited doesn't require a full content overhaul. You just need to know exactly where you stand, which pages are closest to crossing over, and what's keeping them from getting cited.

LLMs prioritize original expert insights—but AI can't yet conduct interviews the way humans can. Here's how to prep, run, and extract gold from every SME call.

As a fractional head of content for enterprise SaaS clients, I'm running real content operations every week. That means tight timelines, high expectations, and no room for tools that look good in a demo but fall apart in day-to-day use.

The shift from keyword-level to topic-level thinking isn't just a tactical adjustment; it's a philosophical reorientation of how you build content authority. The teams that make that shift now are the ones who'll be visible in AI search six months from now.