How to Write a Good Outline

Do I *really* have to put together an outline before I start writing? Is it entirely necessary?
I say the answer is yes.

At least for me, outlining has been a tactic that’s helped me manage writing articles and blog posts both large and small in a way that’s both logical and piecemealed so it's more manageable. Bonus: It helps me get past the blank page with ease.

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The Post-Holiday Blues

I love the holiday season, but I dread when it’s over.

For someone like me that works alone (and has a lot of quiet time to myself), I look forward to having friends and family home for the holidays. It’s so different from my normal day-to-day. There’s so much life! And noise! And excitement!

But every year, right after the holidays, I find myself in a rut.

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How to Write with Humble Confidence

I love it when I get questions from readers of this newsletter in my inbox. LOVE. IT. Laura Bosco sent me a question last week.

She asked: How can I help one of my clients sound humble and confident when we write for his brand?

On one hand we want to be confident in what we know, but on the other hand, we don't want to come across as arrogant. A lot of advice is situational, there are many gray areas, and plenty of folks are smarter than we are. So how do you strike a good balance between the two?


Such a great question. An important one, too.

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My First College Intern: Lessons Learned & Future Plans

My first ever college intern and I just finished up last week. 😱 Can you believe it?! Time flies, man.

Katelyn, a junior at one of the local universities (English major) signed on in August to work with me over the course of the semester. She’s getting into finals in the next few weeks, so we wrapped things up right around Thanksgiving. Here’s what I learned from the experience.

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A Case for Being More Explicit In Your Writing

When you hear the world explicit, your mind might go straight to that parental advisory sticker you see on CDs sometimes.

Today, I’m not talking about being explicit in that context. I’m talking about being explicit in the sense of communicating clearly, as in: “She was explicitly clear about her directions.”

Why? Because so often a major failure of communication (written or otherwise) happens when we aren’t explicit.

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How to Write Like a Journalist

I don’t really consider myself a journalist anymore.

The good news is: Most days, I still get to wear my journalist hat (which I imagine is a fedora.)

Wearing my journalist [fedora], I become a much better storyteller—and I’m able to quickly connect the dots and draw new, interesting conclusions based on the information I’ve collected. You can do this, too (with or without a fedora.)

Whether it’s telling a client story or writing an interesting blog post, taking a journalistic approach will help you tell better stories that are dripping with ethos.

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