Get cited in AI answers through the experts your buyers already trust.

I help B2B SaaS teams show up in ChatGPT, Perplexity, and AI Overviews through Creator AEO: turning your employees, customers, and B2B creators into the sources AI engines cite.

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How It Works

Trusted by the best!

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GEO / AEO

Human-Led AI Content

B2B SaaS

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The Dual Problem

SaaS content teams face two gaps right now. Most are solving one and ignoring the other.

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Gap One: You need offsite, third-party content

AI engines build answers by checking what other sources say about you, and most of the citations come from places you don’t own: LinkedIn posts, YouTube videos, Reddit threads, review sites, and the voices your buyers already trust. Your own site can say you’re the best option. AI engines look for other people saying it too.

  • On-site content optimization has stopped producing new gains

  • Lacking external voices who validate brand-made claims to LLMs

  • Clicks and traffic from website content have gone away as more people rely on AI answers

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Gap Two: Your human experts are untapped

Your subject matter experts aren’t publishing, your creator partnerships are briefed for reach rather than citations, and no one is tracking which voices AI engines trust in your category.

  • Your internal experts aren’t posting about their expertise on LinkedIn or YouTube

  • Creator partnerships aren’t aimed at boosting AI visibility

  • Lack of synergy between PR, Comms, Customer, and Community marketing efforts

You need help with Creator AEO.

Creator AEO, the emerging term for creator-driven answer engine optimization, is the practice of earning AI citations through human expertise published on third-party surfaces.

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Built On Research, Not Guesswork

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GEO/AEO Strategy

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Human-Led Editorial Quality

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Built On Research, Not Guesswork ⁂ GEO/AEO Strategy ⁂ Human-Led Editorial Quality ⁂

3 Ways To Work Together

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Best Seller

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Creator AEO audit

I help identify the sources and creators AI engines cite in your category, where your experts are missing, and a roadmap to close the gap.

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Start Here

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Creator AEO sprint

Map your internal experts, select and brief creators for citation-worthy content, and set up measurement.

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Focused Engagement

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Executive Thought Leadership training

I interview your company’s most visible company experts (usually C-suite members) and pull out their unique POVs to map a content strategy for thought leadership aimed at boosting branded AI visibility.

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12+

Years in enterprise SaaS content

Leading strategy and execution for category-defining B2B brands.

1,800%

Organic traffic growth

Delivered for SaaS clients—now applied to AI search strategy.

12,000+

Newsletter subscribers

B2B marketers following the intersection of content and AI search.

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Meet Kaleigh Moore

The Strategist

Editorial judgment, enterprise execution, and active AI search research.

Think of me as your AI search content Swiss Army Knife.

My background in journalism includes experience writing for publications like Forbes, Vogue Business, and ADWEEK, 12+ years of enterprise SaaS content leadership, and active graduate research at Harvard on LLM information retrieval.

That combination produces a strategist who understands how to create content worth reading and how AI systems decide what to surface.

Content teams at Stripe, Shopify Plus, IBM, SAP, Jasper, and Amazon Business have benefited from that approach. So have smaller SaaS teams that need to scale content production without scaling headcount.

I’ve helped these teams achieve a 250x increase in output volume while maintaining editorial quality and produced more than $50,000+ in new revenue for B2B SaaS companies via Creator AEO work.

My GEO and AEO work is grounded in active, hands-on experimentation, tested methodology, real trial-and-error, and a deep curiosity for how AI search actually works.

A core piece of this is the “Source Signal Stack,” an AEO framework that integrates third-party expertise from employee experts, B2B creators, and C-suite thought leadership.

This combination of editorial rigor, enterprise execution, and technical research sets my approach apart from that of a generalist consultant or an agency focused solely on AI-assisted content creation.

I’m here to help you own your topic and anticipate your target demographic’s questions with original, save-worthy content.

Work With Kaleigh

Work Published By

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“The teams that win in AI-assisted content aren't the ones using the most AI. They're the ones with the editorial judgment to know what's worth publishing—and the strategy to make sure AI search surfaces it.”

Kaleigh Moore, Content Strategist & AI Search Specialist

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8600+ Strategists Subscribed

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Content Strategy Meets AI Search

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No Fluff, No Recycled SEO Advice

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8600+ Strategists Subscribed ⁂ Content Strategy Meets AI Search ⁂ No Fluff, No Recycled SEO Advice ⁂

The Newsletter

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The intersection of the creator economy and AI visibility

12,000+

subscribers

B2B SaaS

primary audience

Weekly

frequency

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Let's Work Together

Let's see if we're a good fit.

Share a few details about your team and what you're navigating with AI search. If it looks like I can help, I'll reach out to set up a call within 2 business days.

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