My template walks you through every stage: how to prep your research so Claude actually has something to work with, how to build a brief that gets you a usable first draft instead of a generic one, how to pressure-test the structure before you write a single word, and how to land on a headline worth clicking.
Read moreA journalism trick that's now an AI advantage
The inverted pyramid has been the backbone of journalism training for over 150 years.
Here's why I'm telling you this: AI models retrieve content the exact same way.
When ChatGPT, Perplexity, or Google's AI Overviews pull an answer to serve up to a user, they're scanning for the most direct, concise response to the query. They want the answer fast. Upfront. Clearly stated. Then they want supporting context layered underneath.
Read moreWhy Your AI Content Sounds Like AI (+ How to Fix That)
AI tools don't magically absorb your brand's voice and personality the way a human writer would.
They need LOTS OF CONTEXT. Let’s get into what I’ve found produces the highest quality AI content.
Read moreWhat to Include in Your Brand Kit (So Tools Like AirOps and Claude Can Write In Your Brand Voice)
A brand voice and tone guide is a must if you’re using AI tools.
If you don't have one, creating this doc should be priority number one.
If you do have one, consider tweaking it. A brand voice and tone document for AI needs to be more explicit and example-heavy than what you'd create for human writers.
Read moreWhat makes content citation-worthy to AI?
The shift from SEO to GEO (Generative Engine Optimization) isn't just a technical evolution. It's a philosophical reorientation of how we think about content, authority, and what it means to be "findable" online.
Read moreGEO & Everything I’ve Learned About It So Far
Curious about what’s happening in the world of GEO and content marketing, as we all scramble to figure out how AI summaries are generated in search result? Here’s everything I’ve learned so far, plus a checklist I’ve been using to make sure the basics are covered.
Read moreHow to Go Deeper in Your Writing
I got a rude awakening around my critical thinking and writing skills this past week during my first week of class for the graduate certificate I’m working toward. Learn from my mistake and about the dangers of trusting ChatGPT for analysis.
Read moreAI-Powered Writing Tools & Implications for Freelance Writers
The internet is flooded with headlines about Artificial Intelligence (AI)-powered writing tools and how they’re going to eventually replace writers.
But…will they, though? Let’s find out.
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