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AI Search Trends, Tips, and Tactics

Practical insights on AI search optimization, content strategy, and brand reputation engineering for SaaS teams.

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Built on Research, Not Guesswork

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Built on Research, Not Guesswork ⁂

By Kaleigh Moore

Kaleigh Moore 3/8/26 Kaleigh Moore 3/8/26

How to Get Great Outputs from AI Writing Tools like Claude

My template walks you through every stage: how to prep your research so Claude actually has something to work with, how to build a brief that gets you a usable first draft instead of a generic one, how to pressure-test the structure before you write a single word, and how to land on a headline worth clicking.

Kaleigh Moore 2/27/26 Kaleigh Moore 2/27/26

A journalism trick that's now an AI advantage

The inverted pyramid has been the backbone of journalism training for over 150 years.

Here's why I'm telling you this: AI models retrieve content the exact same way.

When ChatGPT, Perplexity, or Google's AI Overviews pull an answer to serve up to a user, they're scanning for the most direct, concise response to the query. They want the answer fast. Upfront. Clearly stated. Then they want supporting context layered underneath.

Kaleigh Moore 2/12/26 Kaleigh Moore 2/12/26

What makes content citation-worthy to AI?

The shift from SEO to GEO (Generative Engine Optimization) isn't just a technical evolution. It's a philosophical reorientation of how we think about content, authority, and what it means to be "findable" online.

Kaleigh Moore 10/2/25 Kaleigh Moore 10/2/25

GEO & Everything I’ve Learned About It So Far

Curious about what’s happening in the world of GEO and content marketing, as we all scramble to figure out how AI summaries are generated in search result? Here’s everything I’ve learned so far, plus a checklist I’ve been using to make sure the basics are covered.