If you're writing copy (as in, writing to sell something), there are four things I recommend doing.
Find out what they are and how to do them.
Read moreYour Custom Text Here
If you're writing copy (as in, writing to sell something), there are four things I recommend doing.
Find out what they are and how to do them.
Read moreEvery so often, it's a good idea to set aside some time and map out what your ideal workday looks like.
The reason: You can't work toward that ideal until you know what it is. Sit down and write it out, hour by hour. Every time I do this, I'm surprised by what I learn.
Read moreThere’s a lot of writing out there in the world, but the stuff that stands out in our modern, noisy world seems to follow one approach: It takes a stance. It puts a stake in the ground and says, “This is what I think and believe to be true. Here’s why.”
Here's how you can do the same.
Read moreToday, I'm going to teach you an easy way to help your writing connect with readers.
You know how sometimes you’ll read something and it comes across as stiff, overly formal, or stuffy?
It happens a lot (especially in the business world.) The cure for this situation is to break down the walls between the writer and the reader so there’s a deeper feeling of connection, emotional resonance, and an overall more conversational tone.
This type of writing is far easier to read (and it’s much more memorable.)
I was recently reminded of a brilliant way to accomplish this: It’s called breaking the fourth wall.
The fourth wall is a term that comes from the acting world, referring to the fourth “wall” that actors pretend separates them from the audience. When an actor directly addresses the audience, it’s called “breaking the fourth wall.”
But this isn’t limited to visual formats.
In writing, you can also break the fourth wall by speaking directly to your readers. Sometimes these are called “asides” or “authorial interjections." It often means the writer pauses one thought to hop in with his or her internal monologue, directed at the reader.
Here’s an example: “I love living in New York. (Well...only the East Village. I wouldn't be caught dead signing a lease in Midtown). The culture and excitement here can’t be beat.”
See how the original thought is broken up by a peek at the writer’s thoughts and feelings? It’s essentially a cheat coat for more conversational, natural-sounding writing.
Of course, you can’t use this tactic just anywhere. There are pros and cons to deploying it (as there are with most things!)
They help stress important ideas/provide a deeper understanding around the complexities of events or concepts
They help illuminate the writer’s thoughts, feelings, or opinions
They allow the writer to reveal something they want the readers to know
They make the reader feel personally addressed
They allow the writer to advise and act as a guide for readers
If done too subtly, they can go unnoticed or be interpreted as sloppy, unfocused writing
They can sometimes disrupt the pacing of your writing, thus hurting overall readability
They can seem clumsy or awkward if correct punctuation isn’t used
So...how do you do it right? There are a few easy ways:
In the first person format, the writer is already relaying the story to the reader. This means addressing the reader in a slightly more direct way can happen naturally.
Example: I'm always running late for work. In reality, it's because I oversleep, but I tell my boss it's because of terrible traffic. Added downside: I'm always left with the final grainy dregs in the break room coffee pot.
Using asides while writing in first person helps the writer create a feeling like putting a hand on the reader’s arm to say: “Here’s what I really think about this”, or, “Here’s what this really means.”
Interjecting a sentence with a thought inside em dashes or parentheses makes it easy for you to briefly re-direct the reader’s attention to a point you want to make or a piece of information you think he/she should know.
Example: Micheal roamed down the street, his shoes tripping along the rough stones. His ambling, slow pace was unusual to the people watching from balconies in his neighborhood—they were used to seeing him zip along at a fast clip, head down, arms swinging—but tonight, limbs heavy with wine, he moved without any sense of hurry, as if underwater.
This approach works well in highly conversational writing, but keep in mind that it can break up the flow of your writing. Try to keep the interjections short and then get back to what you were saying.
Or, if you’d rather keep things moving and use a less invasive approach, you could instead use footnotes to relay these comments to the reader at the bottom of a page. Writer's call.
No matter which approach you choose, remember: Writing this way helps you quickly and easily connect with your readers.
It's also a shortcut to more stylized writing, giving your writing voice a more signature sound and flow.
The bottom line here: The fourth wall can be broken.
The question is: Are you willing to give it a try?
10 actionable writing how-tos that will help you write better, faster plus 6 bonus lessons with writing exercises and workbook.
I recently reached out to Jess Huckins, a professional editor and writer of 12+ years who has produced content for massive companies like Workhuman, Microsoft, and Tom Brady’s TB12—among others. Everyone approaches editing a little bit differently, but here are a few common things she always keeps an eye out for.
Read moreSharing a few lessons learned from my seven years as a full-time freelance writer. These insights are useful to anyone running a business. I wish I would've known these things...well...seven years ago.
I’ve also added in relevant podcast episodes where there’s more detail on these specific points.
Read moreWords create three-dimensional objects and settings that can be viewed from different angles, perspectives, and through various lenses.
Translation: What you write might look/sound/feel one way to you, but could, in fact, come across totally different to your readers.
Here are my favorite, most helpful resources for freelance writers all in one place.
From business education resources that’ll help you run a more organized, profitable business, to resources for finding writing work, to a few helpful tools that’ll make writing simpler and easier, it’s all right here.
Read moreEveryone loves to tell freelance writers to charge more.
But "charge more” is a little...vague.
What does more mean? What are other freelance writers charging? What can you expect to earn when you go full-time? How can you make sure you don't get stuck under-charging and working with the most stressful clients?
Today, I want to share a bit about how I answered these questions (and how you can, too.)
Read moreYou won’t transform into a masterful writer overnight, but you can become a better writer in just 30 days—as long as you have the right approach.
Here’s what you need to consider going into this.
Read moreIn each 25-minute episode of this new podcast, we take a deep dive on various topics and provide actionable advice (plus firsthand insights) gleaned from our combined 10+ years of full-time freelancing.
Our hope is that this will be your new go-to podcast for building a freelance writing business.
Read moreI recently asked this question on Twitter: What would you tell someone making the switch from part-time to full-time freelancing? The following tips are lessons that both other freelance writers and I want you to know before going from part-time to full-time.
Read moreI’ve had some questions on how my freelance business is doing during COVID, so I’m here today to shed some light on my personal experience and to spotlight the freelancing industry as a whole during 2020 and beyond.
Read moreA recap of the past year in my freelance writing business, some personal highlights, and plans for the year ahead.
Read moreWhat if I told you it was possible to make readers like you within 10 seconds of reading?
You’d want to know how to do that, right?
It’s actually pretty easy to do. Here are four ways you can make this happen.
Read moreLearn how mathematicians, philosophers, and Nobel prize-winning physicists agree on mastering writing through an unexpected approach. Hint: It's simple.
Read moreOnce I started adding templates to my email writing and proposal-making process, my hamster wheel of a freelance writing career transformed into a real-deal business. I saw my proposal acceptance rate jump from 50% to 80% and my income grow by 284%.
Here are the templates that every freelance writer needs to start booking better, higher-paying clients (and more of them.)
Read moreFreelance writers aren’t magicians, but with a great writing brief that provides clear direction, they’ll be well equipped to turn your ideas into reality.
Here’s what you need to know to put together a home-run writing brief when working with a freelance writer.
Read moreToday, I want to spotlight some of my favorite things that have helped optimize my workday as a freelance writer that works from home. This includes cozy WFH gear, home office improvements, brain fuel, and more.
Why am I sharing this?
Because, let’s face it: The internet is huge and it can be hard to discover new, cool stuff (that someone else can actually vouch for.)
Read moreWe all like fast, simple, and easy. We crave instant gratification. We want shortcuts that allow us to fast forward past all the grueling work so we can get to the point where we’ve done the thing or achieved the goal.
The hard truth is: Just like when working to run long distances, you’ve gotta chug along at that slow, persistent pace at first.
Read more