How to Write with Humble Confidence

I love it when I get questions from readers of this newsletter in my inbox. LOVE. IT. Laura Bosco sent me a question last week.

She asked: How can I help one of my clients sound humble and confident when we write for his brand?

On one hand we want to be confident in what we know, but on the other hand, we don't want to come across as arrogant. A lot of advice is situational, there are many gray areas, and plenty of folks are smarter than we are. So how do you strike a good balance between the two?


Such a great question. An important one, too.

Read More

How to Write Like a Journalist

I don’t really consider myself a journalist anymore.

The good news is: Most days, I still get to wear my journalist hat (which I imagine is a fedora.)

Wearing my journalist [fedora], I become a much better storyteller—and I’m able to quickly connect the dots and draw new, interesting conclusions based on the information I’ve collected. You can do this, too (with or without a fedora.)

Whether it’s telling a client story or writing an interesting blog post, taking a journalistic approach will help you tell better stories that are dripping with ethos.

Read More

How to Build Better Writing Briefs

Ever tried writing something without clear direction before? It’s a freakin’ nightmare.

You don’t know who you’re writing for. Or why. Or really what you’re writing about. I’ve been there, and I’ve learned that it just doesn’t work.

That’s why now, I start every writing assignment with a creative brief (which I plop right into the top of the Google Doc for reference as I write.)

Read More

How To Make Your Writing Sell Stuff

In the survey I put out last week about this newsletter, one thing that became pretty clear was that you guys want more long-form, actionable writing lessons.

So with this being prime selling season, I thought it only made sense to share my best tips on...well, selling. With words.

I’ve written fairly consistently about this topic for the past four years, so I’m breaking down some of my most valuable articles on the topic (and linking to them) in a TL;DR format here. 

Read More