One of the questions I was recently asked to address in this newsletter was: How do I get better at using Twitter?
Now, I’m no expert. I’m just a girl, writing tweets, asking you to love her.
But here is my best advice for getting the most out of the Twitterverse. Read More
Interesting subject line, eh? Read More
I’ll be honest...it was a little clickbait-y.
BUT — it’s also true.
See, I’ve been taking some MasterClass courses to get me through the cruel, cold winter.
I started with the classes on comedy (because there’s nothing funnier than having someone break down the nuts and bolts of a joke to you, right? Hehe...heh...no.)
Writing takes practice. It takes an openness to critique. It takes a desire to improve. Read More
Most of the people I know want that quick shortcut that’ll instantly make their writing better. So today, we’re going to talk about that.
Here’s a look back at another year of full-time freelance writing in 2018! Read More
I love it when I get questions from readers of this newsletter in my inbox. LOVE. IT. Laura Bosco sent me a question last week.
She asked: How can I help one of my clients sound humble and confident when we write for his brand? Read More
On one hand we want to be confident in what we know, but on the other hand, we don't want to come across as arrogant. A lot of advice is situational, there are many gray areas, and plenty of folks are smarter than we are. So how do you strike a good balance between the two?
Such a great question. An important one, too.
I’ve been reading newsletters from Cait Flanders lately, and they’ve really been hitting home. Read More
For context, she recently decided to quit blogging, to be “bad at the internet”, and to just live more intentionally (without having to tweet/blog/share every part of what she’s doing.)
This is something I keep turning over in my mind.
I want you to picture me wearing a black turtleneck for this newsletter, k? Channeling all the Sinead O’Connor vibes. Read More
Ugh. Sorry. I’m old. That joke probably landed for about 15% of you.
Whatevs, let’s move on!
Today, I wanna talk about the problem with comparing ourselves to other writers. Because it is, indeed, a problem. And there are things you can do about it.
The first draft of anything I write (when I’m writing as me, not a client) is pure stream of consciousness onto the page. And by putting my inner dialogue onto the page (unfiltered), the writing voice is a reflection of my personality, my quirks, and how I sound in my most natural state. Read More
Guess what? You can do that, too.
Following up, checking in (whatever you wanna call it) has helped keep my business sustainable (and growing!) over the past five years. And it only takes a few minutes to do. Read More
So how can you do it, too? Even if you have the WORST memory or hate spreadsheets?
There are a few pretty simple options that are free (shoutout to my fellow cheap people!) Let’s look at ‘em.
In many cases, lots of time and money is being spent on writing/blogging efforts...but no one has taken the time to stop and ask WHY. Namely: WHY are we writing this? Read More
It’s scary that so many people aren’t asking this question. It’s scarier that so many more don’t have a good answer when they do ask it.
I don’t really consider myself a journalist anymore. Read More
The good news is: Most days, I still get to wear my journalist hat (which I imagine is a fedora.)
Wearing my journalist [fedora], I become a much better storyteller—and I’m able to quickly connect the dots and draw new, interesting conclusions based on the information I’ve collected. You can do this, too (with or without a fedora.)
Whether it’s telling a client story or writing an interesting blog post, taking a journalistic approach will help you tell better stories that are dripping with ethos.
Ever tried writing something without clear direction before? It’s a freakin’ nightmare. Read More
You don’t know who you’re writing for. Or why. Or really what you’re writing about. I’ve been there, and I’ve learned that it just doesn’t work.
That’s why now, I start every writing assignment with a creative brief (which I plop right into the top of the Google Doc for reference as I write.)
This fall, I’ll have my first *ever* intern through one of the local colleges. Read More
Working alongside me, said intern will get some hands-on experience with writing, running a business, and working in the online/freelance environment (mostly with software and eCommerce companies.)
Full disclosure: I wrote this in the middle of an intense migraine. It’s either really good or really bad. I’ve lost all objectivity at this point. Read More
This week, I’d like to try an experiment and get some feedback from you on a particular topic that’s been rolling around in my brain.
I've never done a “part two” in the 3+ year history of this blog, but there’s a first time for everything, right?
I want to continue the conversation we started last week about confidence.
Last week we talked about writing confidence. But today, I want to talk about a different type of confidence. Read More
Here’s where this is coming from…
I gathered six of the best pieces of writing advice from writers and authors who are ~way~ smarter than me. Read More
My hope is that these bite-sized pieces of writing wisdom will help you with whatever type of writing it is you’re working on this week.
The title of today’s writing lesson is inspired by the book 10% Happier, which I’ve been listening to lately on audiobook. Read More
Dan Harris (the author) talks about being a fidgety skeptic in regard to meditation...and that got me thinking:
That’s how I feel about a lot of sales-oriented writing.
Fidgety. Skeptical. It just doesn't work for me.
My fourth year of freelancing just wrapped up, and it’s time to look back on everything that happened in 2017. Read More
I do these reflection posts each year, so you can read recaps from 2015 or 2016 if you’re interested.
Here’s what this year was like.
Today’s not so much a writing how-to in the traditional sense; it’s more of a how-I-do. Read More
Cue the Montell Jordan!
Ahem, sorry about that.
Anyway: I wanted to share a few of my favorite things that help me write in hopes that maybe they’ll help you, too. Even if you’re not a writer, some of these items could make a nice addition to your workspace.
In the survey I put out last week about this newsletter, one thing that became pretty clear was that you guys want more long-form, actionable writing lessons. Read More
So with this being prime selling season, I thought it only made sense to share my best tips on...well, selling. With words.
I’ve written fairly consistently about this topic for the past four years, so I’m breaking down some of my most valuable articles on the topic (and linking to them) in a TL;DR format here.