My Favorite Writing Strategy EVER (A how-to!)

Writing Conversationally

I’ve had a few clients come to me specifically because they wanted me to create content with a nice, light, readable tone.
 
It feels conversational, and therefore, it fosters a connection with readers right off the bat. It’s not robotic or overly formal—which is a problem many businesses struggle to overcome with their audiences. They sound more like a faceless organization than real human beings running a company.

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