Messaging Strategy Document: What It Is and Why You Need One

Writing anything is difficult when you don’t have clear direction.
 
If you don’t know whom you’re writing for (or how the writing voice should sound, what your goals are, etc.) you’re kind of just winging it every time.

But successful writing doesn't ever "wing it." It's strategic, clear, and powerful.
 
That’s where a messaging strategy document comes in handy. I recently put one of these together, which is why it’s fresh in my mind.

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