How to Build Better Writing Briefs

Ever tried writing something without clear direction before? It’s a freakin’ nightmare.

You don’t know who you’re writing for. Or why. Or really what you’re writing about. I’ve been there, and I’ve learned that it just doesn’t work.

That’s why now, I start every writing assignment with a creative brief (which I plop right into the top of the Google Doc for reference as I write.)

Read more