Writing Conversationally
I’ve had a few clients come to me specifically because they wanted me to create content with a nice, light, readable tone.
It feels conversational, and therefore, it fosters a connection with readers right off the bat. It’s not robotic or overly formal—which is a problem many businesses struggle to overcome with their audiences. They sound more like a faceless organization than real human beings running a company.
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As a writer, your time is money.
Thus, waste less time = make more money.
One of the biggest time wasters is going back and forth with a new client over all of the minutia of your new gig. There are questions that need asked and answered, documents that need signed, and details that need ironing out.
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Let’s face it: Writing is hard.
Lots of people don’t feel confident about their writing abilities—so if you fall into this category, you’re not alone.
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I don’t know about you, but most of my new writing gigs come by way of the people I currently work with. I have them write testimonials for my work any time we wrap up a project, and then I use those in my marketing efforts moving forward.
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You already have your brand’s voice defined, but when it comes to writing, can you speak your customers’ language, too? Finding a way to do both isn’t always easy.
For example: When I sit down to write a blog post for my personal website, I know that it’s not going to be in the right tone for every person who might read it. Some of my clients want a funny, conversational tone, while others want a more serious and formal writing voice.
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Content managers and freelance writers work together all the time, but do they always see eye to eye?
Nope.
Sometimes freelance writers expect better guidelines from content managers. Other times, content managers expect freelance writers to have a stronger grasp on their brand.
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Now that I’m more than two years in to my career as a freelance writer, I think it’s safe to talk about my share of struggles. I’m feeling good about this, guys.
Why? Because it’s easy for me to say, “Freelancing is amazing! I love my job so much and everything is wonderful!”
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This year marked my second in self-employment, and it was a good one.
Wearing the many different hats of bookkeeper, marketer, financial planner (on top of delivering a service) makes it easy to lose sight of all that’s going on and everything you’ve accomplished—so this activity is a first in hopefully what will be an annual recap.
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Pricing is of the biggest areas I’ve wrestled with in my freelance copywriting business.
Why? Because explaining to a potential client why they should hand over their hard-earned money is intimidating. You have to ask for something, which for many people like me, is hard to do. But over time, I’ve realized there’s a smarter way to tackle the pricing issue.
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Everybody likes a steady stream of new clients. Why wouldn't they? It keeps quiet that little nagging voice in the back of your mind that whispers, "Your freelance career isn't sustainable. You'll have to go back to an office job one day. All your clients are going to leave you." That voice is so annoying.
Having regular new clients helps you sleep better at night. It's makes you feel like your services are valuable and sought after.
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When I first started freelance copywriting, getting started with new clients required a lot of time and energy. I didn’t have a good process in place, so there’d be lots of back and forth emailing and calling between clients and I—just so that we were both on the same page before jumping into the project.
As time went on, I realized I was throwing away hours and hours of unnecessary time, and sometimes for no reason. Clients would go another direction or get tied up with something else, and then all that precious time went POOF! Gone.
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