AI Search Trends, Tips, and Tactics
Practical insights on AI search optimization, content strategy, and brand reputation engineering for SaaS teams.
Built on Research, Not Guesswork
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Built on Research, Not Guesswork ⁂
By Kaleigh Moore
A journalism trick that's now an AI advantage
The inverted pyramid has been the backbone of journalism training for over 150 years.
Here's why I'm telling you this: AI models retrieve content the exact same way.
When ChatGPT, Perplexity, or Google's AI Overviews pull an answer to serve up to a user, they're scanning for the most direct, concise response to the query. They want the answer fast. Upfront. Clearly stated. Then they want supporting context layered underneath.
Why Your AI Content Sounds Like AI (+ How to Fix That)
AI tools don't magically absorb your brand's voice and personality the way a human writer would.
They need LOTS OF CONTEXT. Let’s get into what I’ve found produces the highest quality AI content.
What to Include in Your Brand Kit (So Tools Like AirOps and Claude Can Write In Your Brand Voice)
A brand voice and tone guide is a must if you’re using AI tools.
If you don't have one, creating this doc should be priority number one.
If you do have one, consider tweaking it. A brand voice and tone document for AI needs to be more explicit and example-heavy than what you'd create for human writers.
What makes content citation-worthy to AI?
The shift from SEO to GEO (Generative Engine Optimization) isn't just a technical evolution. It's a philosophical reorientation of how we think about content, authority, and what it means to be "findable" online.