In the survey I put out last week about this newsletter, one thing that became pretty clear was that you guys want more long-form, actionable writing lessons. Read More
So with this being prime selling season, I thought it only made sense to share my best tips on...well, selling. With words.
I’ve written fairly consistently about this topic for the past four years, so I’m breaking down some of my most valuable articles on the topic (and linking to them) in a TL;DR format here.
If there’s one question I get asked more than any other, it’s this: How do I reach my target audience and get them to hire me? Read More
So that’s what we’re covering today.
The approach I’m outlining below is applicable to almost any niche and for any type of freelance work. If you want the long-form version, you can read it here. Otherwise, I’m doing the shortened version below.
Let’s get to it.
Writers often struggle with a common issue: Putting their thoughts into concise sentences. Read More
Instead of communicating with a tight, to-the-point narrative, they fumble around. They add unnecessary words and write long, rambling sentences that cloud up the overall idea.
But it doesn’t have to be that way.
The story of how I helped Paul Jarvis revamp The Creative Class, a course about the business side of freelancing. Currently open until 10/17. Read More
When we talk about writing, we often think only about words.
But the more I write, the more I realize that punctuation…it’s huge.
It determines how your words are read, understood, and interpreted. Read More
I’m not talking about proper grammar, either. I don’t care so much about that.
This is a conversation about how punctuation influences the style and voice of your writing. Let me illustrate with an example:
Summer’s over. Read More
Usually this makes me sad.
I think, “Where did the time go? I didn’t do all the things I wanted to do!”
But this summer, I feel like I finally got it right. I allowed myself to enjoy the flexibility of freelancing.
I’ve been thinking a lot lately about quality vs. quantity when it comes to writing. Read More
The reason: I did some math recently.
If I’ve been averaging 3,600 words per week for almost four years now, that means I’ve written more than 691,000 words.
Um…that’s a lot of words. It’s kind of hard to wrap my mind around.
Know what? Read More
There are a few writing and grammar mistakes that are a lot more common than you'd think. We see them all the time (and don't even realize it.)
The thing is: If you're making these errors on a regular basis, your co-workers and peers have probably noticed. That's not a good thing.
Several readers have asked about my daily writing routine, so today, I wanted to share it with you. Read More
Now, keep in mind that just because this routine works for me, it doesn’t mean it’s going to for you.
Sometimes I see these types of posts and it gives off the impression you have to mirror another person’s routine to achieve the same results. Not so.
Writing anything is difficult when you don’t have clear direction. Read More
If you don’t know whom you’re writing for (or how the writing voice should sound, what your goals are, etc.) you’re kind of just winging it every time.
But successful writing doesn't ever "wing it." It's strategic, clear, and powerful.
That’s where a messaging strategy document comes in handy. I recently put one of these together, which is why it’s fresh in my mind.
So, I’ve been working from a home office for about four years now. Read More
I love our little house, but sometimes…I don’t.
Working in the same place day in and day out where I also spend my non-working hours can get a bit monotonous.
Ever feel like what you’re writing is just kind of...bland?
Writing ruts happen to the best of us.
- Maybe it’s because you’ve been writing about the same topic for so long.
- Maybe you’ve become immersed in your niche, and you’ve lost external perspective.
- Maybe you’re just real tired and need a lil’ nappy.
I got a little behind on posting this, and I haven't done that for more than a year. Writing here is important to me, so I always try to work ahead and schedule things out...even if I'm going to be away. Read More
This week, I wanna talk about books on writing. Read More
The business world needs better writers, as indicated by studies that show writing training is a billion-dollar industry and research that shows writing is a skill desired by 73% of hiring managers.
The other day, I tweeted something that got more engagement than anything I’ve ever tweeted before.
It said: “Freelancer math: Connections + conversations + being nice = $” Read More
I think it was popular because it distills a fairly complex concept into a simple idea, which is:
Anyone can crank out blog content. Read More
TBH, there’s lots of garbage produced every day.
The reason: Not everyone can dream up relevant topics that people are actually interested in reading.
Ever had a writing client who keeps adding more to your plate? Read More
They want you do to just a few more things—no big deal.
At least that’s how they phrase it.
Landing page, sales page, donation page…these all have a common goal: Get the reader to take some sort of action. Read More
The question is: How do ya get them to do that?
Let’s look at a few proven ways you can fine-tune your copy on these pages to make them more effective (for yourself, or for clients.)
I’ve noticed some commonalities amongst some of the top sites that I write for from time to time. Read More
(I’m talking about the Copyhackers, SumoMe, and Kissmetrics-type blogs.)
Know what it is?
Freelance writers make mistakes from time to time. We’re all human. It happens. Read More
Maybe you forgot about part of an assignment. Maybe you missed a deadline. Maybe you embarrassed a client without even realizing it.
Regardless of the scope of the damage, there’s definitely a wrong and a right way to go about resolving an issue with a client. So let’s talk about how to do that.