How To Make Your Writing Sell Stuff

In the survey I put out last week about this newsletter, one thing that became pretty clear was that you guys want more long-form, actionable writing lessons.

So with this being prime selling season, I thought it only made sense to share my best tips on...well, selling. With words.

I’ve written fairly consistently about this topic for the past four years, so I’m breaking down some of my most valuable articles on the topic (and linking to them) in a TL;DR format here. 

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How to Get More (Ideal) Work as a Freelance Writer

If there’s one question I get asked more than any other, it’s this: How do I reach my target audience and get them to hire me?
 
So that’s what we’re covering today.
 
The approach I’m outlining below is applicable to almost any niche and for any type of freelance work. If you want the long-form version, you can read it here. Otherwise, I’m doing the shortened version below.
 
Let’s get to it.

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Why Punctuation Matters

When we talk about writing, we often think only about words.

But the more I write, the more I realize that punctuation…it’s huge.

It determines how your words are read, understood, and interpreted.

I’m not talking about proper grammar, either. I don’t care so much about that.

This is a conversation about how punctuation influences the style and voice of your writing. Let me illustrate with an example:

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My Daily Writing Routine

Several readers have asked about my daily writing routine, so today, I wanted to share it with you.
 
Now, keep in mind that just because this routine works for me, it doesn’t mean it’s going to for you.
 
Sometimes I see these types of posts and it gives off the impression you have to mirror another person’s routine to achieve the same results. Not so.

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Messaging Strategy Document: What It Is and Why You Need One

Writing anything is difficult when you don’t have clear direction.
 
If you don’t know whom you’re writing for (or how the writing voice should sound, what your goals are, etc.) you’re kind of just winging it every time.

But successful writing doesn't ever "wing it." It's strategic, clear, and powerful.
 
That’s where a messaging strategy document comes in handy. I recently put one of these together, which is why it’s fresh in my mind.

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Oops! I messed up. Now what?

Freelance writers make mistakes from time to time. We’re all human. It happens.
 
Maybe you forgot about part of an assignment. Maybe you missed a deadline. Maybe you embarrassed a client without even realizing it.
 
Regardless of the scope of the damage, there’s definitely a wrong and a right way to go about resolving an issue with a client. So let’s talk about how to do that.

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