Freelance Writers & Content Managers: What Each Wish The Other Knew

January 21, 2016 Kaleigh Moore

Content managers and freelance writers work together all the time, but do they always see eye to eye?

Nope.

Sometimes freelance writers expect better guidelines from content managers. Other times, content managers expect freelance writers to have a stronger grasp on their brand.

The Struggles of Freelance Writing

January 12, 2016 Kaleigh Moore

Now that I’m more than two years in to my career as a freelance writer, I think it’s safe to talk about my share of struggles. I’m feeling good about this, guys.

Why? Because it’s easy for me to say, “Freelancing is amazing! I love my job so much and everything is wonderful!”

2015: In Review

December 31, 2015 Kaleigh Moore

This year marked my second in self-employment, and it was a good one.

Wearing the many different hats of bookkeeper, marketer, financial planner (on top of delivering a service) makes it easy to lose sight of all that’s going on and everything you’ve accomplished—so this activity is a first in hopefully what will be an annual recap.

Communicating Your Value Proposition and Rates as a Freelance Writer

October 8, 2015 Kaleigh Moore

Pricing is of the biggest areas I’ve wrestled with in my freelance copywriting business.

Why? Because explaining to a potential client why they should hand over their hard-earned money is intimidating. You have to ask for something, which for many people like me, is hard to do. But over time, I’ve realized there’s a smarter way to tackle the pricing issue.

3 Surprising Places You Can Get More Clients

September 23, 2015 Kaleigh Moore

Everybody likes a steady stream of new clients. Why wouldn't they? It keeps quiet that little nagging voice in the back of your mind that whispers, "Your freelance career isn't sustainable. You'll have to go back to an office job one day. All your clients are going to leave you." That voice is so annoying.

Having regular new clients helps you sleep better at night. It's makes you feel like your services are valuable and sought after.

Cut Time Onboarding New Clients with this Simple Strategy

September 1, 2015 Kaleigh Moore

When I first started freelance copywriting, getting started with new clients required a lot of time and energy. I didn’t have a good process in place, so there’d be lots of back and forth emailing and calling between clients and I—just so that we were both on the same page before jumping into the project.

As time went on, I realized I was throwing away hours and hours of unnecessary time, and sometimes for no reason. Clients would go another direction or get tied up with something else, and then all that precious time went POOF! Gone.