Do you see that title? It’s wordy.
Just like the posts I want to share with you today.
Part of my daily work as a freelance writer is putting together long, in-depth pieces on…you guessed it…writing.
Why? Because people want data-backed approaches to writing.
They want to write to drive conversions, to tap into emotions, and to ultimately increase sales.
Great Posts Aren’t Short
When I write a meaty piece of content on these topics, they’re never short. Instead they’re thorough, researched, and loaded with examples.
But, I know not everyone is up for reading 3,000+ words.
That’s why I wanted to condense some of my most helpful articles into short summaries (and then you can decide if you want to read more from there.) We’ll call this the TL;DR edition.
How to Use Scarcity to Increase Sales (as seen on SumoMe)
There’s a simple marketing strategy that has been time tested and has worked over and over again: Scarcity. Here's a quick summary of the tactics I'll cover:
- Purchase Countdowns
- Sale Price Countdowns
- Next-Day Shipping Countdowns
- Seasonal Offers
- Low Stock Notices
- Limited Production (Exclusivity)
- Spotlight Customer Behavior
- Use Numbers to Indicate Popularity & Demand
- Leverage Real-Time Activity
Writing to Activate Mirror Neurons (as seen on CopyHackers)
Mirror neurons make us feel empathy. Learn how:
- Scientists studied monkeys to discover them
- How they work within the human brain
- How to activate them in your copy via character-driven stories
As a result, you’ll consistently increase sales.
Effective Writing Formulas Proven by Psychology (as seen on Kissmetrics)
Need simple, step-by-step formulas to accomplish different psychological effects (like persuasion and trust)? In this post, I outlined seven formulas you can use right away, including:
- Illusory Truth
- Serial Positioning
- But You Are Free
- P.S. Line
- Textural Adjectives
This post is a bit shorter this week (so you have more time to read!)
This article originally appeared in my newsletter, A Cup of Copy. Sign up and get these free tips sent right to your inbox every other Wednesday.