Your content needs to work for humans and AI search. I make that happen.
SaaS content teams that work with Kaleigh Moore ship better content faster, show up in AI-generated answers, and build the editorial systems that make both sustainable. Quality and discoverability, solved together.
Trusted by the best!
The Dual Problem
SaaS content teams face two gaps right now. Most are solving one and ignoring the other.
Gap One: Quality
AI-assisted content is fast. Undifferentiated output is a brand liability. Most SaaS teams are now AI-assisted whether they planned for it or not. Volume is up. Quality is inconsistent. Without a human making the editorial calls, the content starts to sound like everyone else's.
Content volume went up but engagement went down
Brand voice is no longer consistent across channels
No one owns the "is this good enough to publish" decision
Writers are prompting without a strategic brief to work from
Gap Two: Discoverability
Ranking in Google is no longer enough. ChatGPT, Perplexity, Claude, and AI Overviews are now primary discovery channels for B2B buyers. The content strategies that worked three years ago don't get you retrieved in these systems. GEO and AEO require a different approach entirely.
Content doesn't surface in AI-generated answers
Competitors are being cited in AI responses instead
No clear strategy for generative engine optimization
Existing SEO content isn't structured for AI retrieval
These problems compound each other.
Generic AI-assisted content performs worse in AI search—because LLMs prioritize authoritative, structured, source-worthy content. Closing the quality gap and the discoverability gap requires the same strategic foundation.
Built On Research, Not Guesswork
⁂
Built On Research, Not Guesswork ⁂
Services
3 Ways To Work Together
Fractional Content Partner
The editorial judgment of a seasoned content leader, without the full-time overhead. See measurable results: stronger brand voice, content structured for both traditional and AI-powered search, and a quality bar that scales.
Fractional Content Partner
The editorial judgment of a seasoned content leader, without the full-time overhead. See measurable results: stronger brand voice, content structured for both traditional and AI-powered search, and a quality bar that scales.
Fractional Content Partner
The editorial judgment of a seasoned content leader, without the full-time overhead. See measurable results: stronger brand voice, content structured for both traditional and AI-powered search, and a quality bar that scales.
Meet the Strategist
Editorial judgment, enterprise execution, and active AI search research.
The background is unusual: journalism training, 12+ years of enterprise SaaS content leadership, and active graduate research at Harvard on LLM information retrieval. That combination produces a strategist who understands how to create content worth reading and how AI systems decide what's worth surfacing.
Content teams at Stripe, Shopify Plus, IBM, and Amazon Business have benefited from that approach. So have smaller SaaS teams that needed to scale content production without scaling headcount—including those that have seen 150x increases in output volume while maintaining editorial quality.
The GEO and AEO work is grounded in active graduate research at Harvard on LLM information retrieval, studying exactly how large language models decide what content is worth surfacing. Not guesswork. Grounded methodology.
That combination of editorial rigor, enterprise execution, and technical research is what separates this work from a generalist consultant or an AI-only agency.
Bragging Rights!
12+
Years in enterprise SaaS content leading strategy and execution for category-defining B2B brands.
12+
Years in enterprise SaaS content leading strategy and execution for category-defining B2B brands.
12+
Years in enterprise SaaS content leading strategy and execution for category-defining B2B brands.
12+
Years in enterprise SaaS content leading strategy and execution for category-defining B2B brands.
How It Works
Built for both quality and discoverability.
“The teams that win in AI-assisted content aren't the ones using the most AI. They're the ones with the editorial judgment to know what's worth publishing—and the strategy to make sure AI search surfaces it.”
Kaleigh Moore, Content Strategist & AI Search Specialist
The Newsletter
AI-assisted content & AI search, covered honestly
8600+
subscribers
8600+
subscribers
8600+
subscribers
Stay Informed
⁂
Stay Informed ⁂
Let's Work Together
Let's see if we're a good fit.
Share a few details about your team and what you're navigating with AI search. If it looks like I can help, I'll reach out to set up a call within 2 business days.