When I first started freelance copywriting, getting started with new clients required a lot of time and energy. I didn’t have a good process in place, so there’d be lots of back and forth emailing and calling between clients and I—just so that we were both on the same page before jumping into the project.

As time went on, I realized I was throwing away hours and hours of unnecessary time, and sometimes for no reason. Clients would go another direction or get tied up with something else, and then all that precious time went POOF! Gone.