Why I'm Changing My Newsletter Approach

I’ve been reading newsletters from Cait Flanders lately, and they’ve really been hitting home.

For context, she recently decided to quit blogging, to be “bad at the internet”, and to just live more intentionally (without having to tweet/blog/share every part of what she’s doing.)

This is something I keep turning over in my mind.

I took a nature walk last week during a patch of *beautiful* fall weather in an area where there was no cell signal and just thought, “Man, this is it for me. I love this. I need more of this in my life.”

It was so peaceful—I just walked around with a smile on my face. There were no distractions—just nature sounds, and sunshine, and the sound of my feet crunching on dried leaves. I liked it a lot.

I’m not saying I don’t love writing these posts: There’s a reason I’ve written one every other week for 3+ years now. But I am saying maybe this format is a bit more interesting to me these days.

Fewer writing lessons, more letters with general musings.

I saw Ann Handley speak at Content Jam last week (so great, btw) and this was an idea she drove home as well. Newsletters should be less ‘news’, more ‘letter.’

I mean, I get my fair share of newsletters in my inbox, and the ones I actually read are the ones that follow this format. So following that lead...it just kind of makes sense. I love snail mail anyway, so why not use this space to write the kind of thing I’d send to a friend in the actual mail?

So, heads up: In the future, this newsletter is likely going to evolve a bit. There are probably going to be fewer writing how-tos (and grammar refreshers, and technical writing stuff) and more stories in this space.

I'll still teach you new writing tips and tricks from time to time, but I'm also going to share some more personal/experience-based things, too.

If the writing how-tos are something you really want like, yesterday, I have a LOT of those in past posts. Maybe you haven’t even seen/read them yet. Same goes for freelancing content. The trouble is: Most are buried on my website where no one sees them.

Is this something any of you would be interested in buying as a PDF/eBook format? Let me know if so (email me.) That’s something I can put together. Maybe my first product!?

Anyway, just wanted to let you know what’s been rattling around in my brain lately. I’ll still be showing up every other week for you, but maybe we’ll get to know each other a bit better this way. That’s my goal.

This article originally appeared in my newsletter, A Cup of Copy. Sign up and get these free tips sent right to your inbox every other Wednesday.