I got a little behind on posting this, and I haven't done that for more than a year. Writing here is important to me, so I always try to work ahead and schedule things out...even if I'm going to be away.Read More
The other day, I tweeted something that got more engagement than anything I’ve ever tweeted before.
It said: “Freelancer math: Connections + conversations + being nice = $”
I think it was popular because it distills a fairly complex concept into a simple idea, which is:
Anyone can crank out blog content.
TBH, there’s lots of garbage produced every day.
The reason: Not everyone can dream up relevant topics that people are actually interested in reading.
Ever had a writing client who keeps adding more to your plate?
They want you do to just a few more things—no big deal.
At least that’s how they phrase it.
Landing page, sales page, donation page…these all have a common goal: Get the reader to take some sort of action.
The question is: How do ya get them to do that?
Let’s look at a few proven ways you can fine-tune your copy on these pages to make them more effective (for yourself, or for clients.)
I’ve noticed some commonalities amongst some of the top sites that I write for from time to time.
(I’m talking about the Copyhackers, SumoMe, and Kissmetrics-type blogs.)
Know what it is?
Freelance writers make mistakes from time to time. We’re all human. It happens.
Maybe you forgot about part of an assignment. Maybe you missed a deadline. Maybe you embarrassed a client without even realizing it.
Regardless of the scope of the damage, there’s definitely a wrong and a right way to go about resolving an issue with a client. So let’s talk about how to do that.
When I was getting started with my own freelance writing business, I wanted those questions answered, too. The trouble was: I had no one to ask.
I tried different courses and eBooks, but my issue was that nothing felt like it was exactly suited for what I was doing. There was a lot of generalized information to learn from, but what about my questions? I just wanted someone to talk to that could help me find my way and share what they’d learned, too.
This week, I want to talk about the importance of community for writers, freelancers, and really, anyone who works from home.Read More
Greetings from year three of freelancing! Man, time flies.
I loved writing this year in review post last year, so I’m excited to do it again. It’s such a nice way to step out of the day-to-day operations and celebrate all that you’ve accomplished over the past 12 months.
So what was this year like?
If you work from home, you know your home office space is like a sanctuary.
Not only does it need to be comfortable and work-conducive, but it also needs to include some tools that keep you efficient and healthy. After all, you spend a lot of time in there.
Right now, I’m getting about 50% more emails than I usually do.
Holiday promo after holiday promo is rolling into my inbox.
And honestly, I’ve only actually clicked on 2-3 of these emails to see what’s inside.
You know what?
Perspective is a good thing.
Sometimes it’s interesting/important to know how the work you’re doing compares with your fellow writers.
So I wanted to share some new and new-ish data that sheds some light on the freelance writing world.
Writing to drive conversions and sales is super simple.
And you don’t have to be Don Draper to nail it.
All you have to do is follow some tried and tested formulas that advertisers and copywriters have been using successfully for years. They work!
Let’s look at some of my favorite formulas, shall we?
Here's a question I hear a lot from freelance writers:
Should I market myself as a person with just my name, or should I try to build a brand for my business?
The answer, in my experience, is a clear one.
There’s a lot of sterile copy out there.
And guess what?
It doesn’t sell. It doesn’t inspire. It doesn’t even tease out a little smirk.
Because it’s BORING.
In September, I tried something new.
I attended my first business-related conference (SumoCon, hosted by AppSumo.)
The thing was: I wasn’t really sure if conferences were for me.
I’d been to my fair share of work-related conferences in the past (and at this point in my freelancing career) I went in knowing that it very likely might not become a habit.Read More
You know what I hate?
I hate waiting.
Life involves a lot of waiting. Waiting in lines, waiting at stoplights, waiting for a package to arrive...It's just part of the process. We have to deal with it.
Stop Taking Edits So Personally
Writing is the first hurdle.
Getting your edits done is the second.
You think you’re all done with a project and then…Ha! Nope. You’ve got some re-writing to do.Read More