Landing page, sales page, donation page…these all have a common goal: Get the reader to take some sort of action. Read More
The question is: How do ya get them to do that?
Let’s look at a few proven ways you can fine-tune your copy on these pages to make them more effective (for yourself, or for clients.)
I’ve noticed some commonalities amongst some of the top sites that I write for from time to time. Read More
(I’m talking about the Copyhackers, SumoMe, and Kissmetrics-type blogs.)
Know what it is?
Freelance writers make mistakes from time to time. We’re all human. It happens. Read More
Maybe you forgot about part of an assignment. Maybe you missed a deadline. Maybe you embarrassed a client without even realizing it.
Regardless of the scope of the damage, there’s definitely a wrong and a right way to go about resolving an issue with a client. So let’s talk about how to do that.
When I was getting started with my own freelance writing business, I wanted those questions answered, too. The trouble was: I had no one to ask. Read More
I tried different courses and eBooks, but my issue was that nothing felt like it was exactly suited for what I was doing. There was a lot of generalized information to learn from, but what about my questions? I just wanted someone to talk to that could help me find my way and share what they’d learned, too.
This week, I want to talk about the importance of community for writers, freelancers, and really, anyone who works from home. Read More
Greetings from year three of freelancing! Man, time flies. Read More
I loved writing this year in review post last year, so I’m excited to do it again. It’s such a nice way to step out of the day-to-day operations and celebrate all that you’ve accomplished over the past 12 months.
So what was this year like?
If you work from home, you know your home office space is like a sanctuary. Read More
Not only does it need to be comfortable and work-conducive, but it also needs to include some tools that keep you efficient and healthy. After all, you spend a lot of time in there.
Right now, I’m getting about 50% more emails than I usually do. Read More
Holiday promo after holiday promo is rolling into my inbox.
And honestly, I’ve only actually clicked on 2-3 of these emails to see what’s inside.
You know what? Read More
Perspective is a good thing.
Sometimes it’s interesting/important to know how the work you’re doing compares with your fellow writers.
So I wanted to share some new and new-ish data that sheds some light on the freelance writing world.
Guess what? Read More
Writing to drive conversions and sales is super simple.
And you don’t have to be Don Draper to nail it.
All you have to do is follow some tried and tested formulas that advertisers and copywriters have been using successfully for years. They work!
Let’s look at some of my favorite formulas, shall we?
Here's a question I hear a lot from freelance writers: Read More
Should I market myself as a person with just my name, or should I try to build a brand for my business?
The answer, in my experience, is a clear one.
There’s a lot of sterile copy out there. Read More
And guess what?
It doesn’t sell. It doesn’t inspire. It doesn’t even tease out a little smirk.
Because it’s BORING.
In September, I tried something new.
I attended my first business-related conference (SumoCon, hosted by AppSumo.)
The thing was: I wasn’t really sure if conferences were for me.
I’d been to my fair share of work-related conferences in the past (and at this point in my freelancing career) I went in knowing that it very likely might not become a habit. Read More
You know what I hate? Read More
I hate waiting.
Life involves a lot of waiting. Waiting in lines, waiting at stoplights, waiting for a package to arrive...It's just part of the process. We have to deal with it.
Stop Taking Edits So Personally
Writing is the first hurdle.
Getting your edits done is the second.
You think you’re all done with a project and then…Ha! Nope. You’ve got some re-writing to do. Read More
This is kind of embarrassing. Read More
When I started freelancing, I did some things that, looking back, I wish I wouldn’t have.
But…you live and you learn. So, I’m gunna share this with you today so you can have some lols and hopefully learn from me too. Don’t lol too much, please.
Today, I’m sharing all of my favorite things that make life as a freelance writer easier. Think of it as a freelance writer starter kit that I’ve put together just for you. Read More
It took me about three years to discover and realize the importance of these different things, so I’m hoping this will save you some time. Let’s dive in.
Remember a couple of weeks ago when I talked about freelancing and loneliness? Read More
Well, there’s something else I’ve been wrestling with, too.
Not competition with my peers—competition with myself.
I’ve noticed something. Read More
Short, compelling sentences work as an intro.
They work well.
Why is that?
Most weeks, I write anywhere from 8,000-10,000 words for various projects. That’s some pretty serious writing, I think.
Remember in school when a 500-word paper seemed daunting? Yeah. Welcome to my life. I do that 20x a week sometimes. Read More